Business Videos

The following list of videos can all be found here at the Jupiter campus library. These videos are located in the Southwest corner of the building and are in Library of Congress order. To make sure that the title is available, check our catalog first.

Anatomy of a Hostile Takeover

BJ1012 .A52 1989
A panel of prominent Americans in the fields of business, law, and economics discuss ethics as they relate to corporate takeovers. They consider what responsibility is owed to shareholders, investors, employees, consumers, and the public, and whether there should be a sense of fairness in the corporate world. Debating the issues are T. Boone Pickens, chief executives from Borg-Warner, Goodyear, and Berkshire Hathaway, economist, Lester Thurow, and senator Tim Wirth.

Competing on the Edge: Strategy as structured chaos

HD 30.28 .C645 1999
Kathleen Eisenhardt, Professor, Industrial Engineering, explains why standard survival strategies in business must give way to entirely new approaches.

Achieving Competitive Advantage: Neutralizing competition

HD30.28 .A248 2000
Provides insights into the success and failure of competitive strategies as a means of helping companies develop more effective approaches to achieving competitive advantage. Looks at the following issues: positioning in the industry, leveraging capabilities, neutralizing competition, and strategic vision.

Creating the Future

HD 30.28 .C73 1998
Never has there been a more exciting or more hazardous time to be at the helm of a corporation. Dr. Gary Hamel, Chairman of Strategos, discusses how strategy innovation is the way for a company to renew its lease on success.

The Enterprise Network and the Internet

HD 30.37 .E57 1996
Calling it the "full service Intranet," Marc Andreessen, vice president of technology and co-founder, Netscape Communications Corp., takes a look inside various companies and chronicles how changes in communications are being driven by the users and not by the industry. Includes information for companies concerned with internal communications, privacy and efficiency.

Conscious Management

HD58.8 .C654 1992
"Managing change": Since change is inevitable, the skills for manageing change must be integrated into organizational structures. "Practical ethics": To behave unethically is to behave in a self-defeating manner. This segment discusses cause and affect. "Riding the waves of change": The value of various cultural traditions in providing insight into a positive workplace is discussed. "Breakpoint and beyond": The process of social and organizational change can be understood by observing transformation in nature.

Creativity, Innovation and Change: They did it their way

HD58.8 .C73 2001
Officers of Dutton Engineering in the U.K., Oticon, in Denmark, and the U.S.-based Digital address a wide range of creative business tools, including "spaghetti organization," telecommuting, virtual teams, positive peer pressure, kaizen, annualized hours, and salary increases by consensus. Harvard Business School's Rosabeth Moss Kanter and Charles Handy present additional insights.

Visionary Companies: Their successes and characteristics

HD 58.8 .V57 1997
Jerry Porras, Professor, Stanford Graduate School of Business, discusses his study of the life history of eighteen companies identified as highly visionary.

A Guide to Business: Current concepts, tools and trends

HD62.4 .G84 2000
With a primary focus on Europe, this series provides diverse case studies of international companies that exemplify core business concepts in action. Program one discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.

Brand Marketing: Why we eat, drink, and wear brand names

HD69.B7 B725 2000
The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names.

The Global Assembly Line

HD2385.D44 G56 1986
Examines the economic and social consequences, in both industrial and developing nations, of the drive in high tech industries to increase profits and reduce costs by removing production to third world countries in order to take advantage of cheap labor and lax government regulation. Documents the lives of workers, most of them women, in the garment and electronics industries in special export Mexican and Philippine processing zones. Notes that working conditions in offshore plants are in general considerably more hazardous than in comparable factories in the United States.

The Crash

HF 1359 .C73 1999
Explores the global financial and economic crisis of 1998, precipitated by Russia's devaluation of the ruble and defaulting on its debts. The world's major markets tumbled and American investors saw the worth of their savings and retirement funds plummet. Provides various views on who's to blame and the danger of complacency by the United States.

Globalization: Winners and losers

HF1379 .G557 2000
Sabeer Bhatia, inventor of Hotmail, Narayan Murthy, founder of Infosys, and other industry leaders attest that globalization has raised the standard of living in developing economies through high-tech opportunities, foreign investment, and debt relief. Harvard's Jeffrey Sachs and other experts point out that the world market is being exploited through shortsightedness. This program addresses the pros and cons of doing business in the global marketplace.

The Strategies Required in the Global Marketplace

HF 1414 .S77 1997
Increasingly, companies--particularly high-tech companies--are competing globally. Sometimes this is driven by the lure of new markets and sometimes by the threat of new competitors. In either case, the pressures of globalization are relentless. Barry Sullivan, corporate vice president of market development, EDS, sets the context for what "being global" means and how that differs for products and services. He discusses how to construct a shared view of the future and the role a shared view holds in building global leadership. As an example, Mr. Sullivan demonstrates how EDS is using its structure for more effective global action and outlines various EDS concepts of resource leverage.

Business Ethics and Social Responsibility

HF5387 .B8668 2002
Experts speak about the role of ethics in the business world, the lack of public trust in businesses and other institutions in the light of recent scandals, and how businesses can publicize their codes of ethics to their employees. Covers ethics skills and knowledge needed by candidates preparing for job interviews. A "cause marketing specialist" explains how businesses can demonstrate social responsibility by benefiting charitable causes.

Marketing to Minorities

HF5415.1 .M368 1983
Tom Burrell, chairman and founder of Burrell Communications Group, largest Black-owned advertising agency, explains his strategies and techniques for marketing to minorities. Other panelists include two of his clients, Peter Sealey, the Vice-President of Coca-Cola and William Youngclaus, the Vice-President of McDonald's Corporation.

The Built-to-Order Revolution

HF5415.153 .B84 2002
Michael Dell, chief executive officer of Dell Computer Corporation, and Frederick Smith, chief executive officer of FedEx Corporation, talk about their experiences in desiging products and services that are specifically tailored to their customers' needs.

Internet Marketing and Advertising Strategies

HF5415.1265 .I57 2000
Set of four videos including the titles The Industry Leaders and Online Strategy, Pull Marketing Techniques, Push Marketing Techniques, and Effectiveness Measurement Tools and Techniques.

The Retailing Industry

HF5429 .R48 1996
Leading retail executives discuss consumer trends, merchandizing, marketing, new technologies, and strategies for growth in the retail industry.

Promotion: How retailers use special events to improve market share

HF5438.5 .P76 1990
Explains that with the large number of options of where to shop, individual retailers use special events to get the attention of the consumer and get shoppers into their stores. Covers institutional promotion, where a retailer sponsors theatrical events, celebrity appearances, and charity events to improve the retailer's image and demonstrates its dedication to the community; and product promotion, where a retailer may hold fashion shows, business-dress seminars, and similar events to increase purchase of specific kinds of merchandise.

Psycho-Sell: Advertising and persuasion

HF5438.8.P75 P89 1992
Explains and illustrates techniques and procedures advertisers use to influence buying decisions. Techniques discussed include timing, volume, and repetition of slogans or product names; psycho-graphics (psychological profiles of potential customers for a given product); power of popular brand names to influence feelings; power of emotions to influence buying decisions; product positioning in films and television shows as a persuasion technique; saliency; the Cinderella Syndrome; and demographics (how different products appeal to different segments of the population).

Customer-Share Marketing on the Web

HF 5548.32 .C87 1999
Steve Krause, President and co-founder of e-marketing services company Personify, Inc., explains how Web economics are driving businesses toward customer-share marketing; in contrast to traditional pursuit of market share, customer share seeks the best, not necessarily the most, customers.

Using the Internet to Build Relationships and Simplify Business

HF 5548.32 .U84 1998
Michael Dell, chairman of the board and CEO, Dell Computer Corp., discusses how to make it easy for the customer to do business with you; reduce your product cost; enhance customer relationships. These seem like basic tenants to corporate success, but often the simplest ideas are the most difficult to implement. Michael Dell's success is based on the single concept that by selling computers directly to customers, Dell Computers could more efficiently assess their needs and provide the most effective computing solutions to meet those needs. Dell discusses the value of expanding globally by putting sales, support and building a brand online. In a question and answer session, Dell shares his vision of the potential of online transactions, describes the success of customized web pages, and examines the possibilities for direct and indirect sales of technology products.

You Ain't Seen Nothin' Yet: The future of Internet commerce

HF 5548.32 .Y68 1998
With more companies and consumers turning to the Web with their dollars, Dr. Marty Tenenbaum, chairman and chief scientist of CNgroup (CommerceNet), discusses tomorrow's Web and suggests that the success of e-commerce inevitably depends upon the creation of new sets of standards. Thousands of companies will enter the world of e-commerce and publish information about themselves on the Web. FedEx and UPS are already offering shipping services online. Citibank and Bank of America provide their clients with payment services. As a result, customers and suppliers are able to integrate these services into their core business processes and systems. Businesses will soon begin to build upon each other's services, using them as components to create innovative virtual companies, markets, and trading communities. This innovative approach is expected to result in an explosion of entrepreneurial activity.

How to Deliver High-Impact Presentations

HF 5718.22 .H68 1999
Part 1: discusses the necessary steps in preparing a powerful presentation, reviews effective opening and closing techniques and the appropriate use of audiovisuals. Part 2: discusses the voice and body language characteristics that affect presentations and reviews audience-centered educational strategies to enhance learning.

Packaging: The science of temptation

HF5770 .P32 2001
Discusses how many things, from consumer products to people, are packaged and how we can become more aware of the impact of the images packages have on us and how they affect our buying habits.

Sell and Spin: A history of advertising

HF5811 .S44 1999
Program about the history and evolution of advertising, from ancient times to commercials in cyberspace, how advertising icons and slogans have become the folklore of 20th century society, producing the aspirations, anxieties and identities of modern life. Includes a section on current political advertising.

Invisible Persuaders: The battle for your mind

HF5822 .I58 1994
Examines the invisible clues we use to make judgments, judgments about people, about what to buy, drive or eat, and about who to trust. Helps viewers develop a radar-like early warning system to detect subtle and usually invisible attempts to persuade.

Advertising Tactics

HF5823 .A388 2001
Teaches consumers how advertising tactics affect purchases.

Why You Buy: 21st century advertising

HF5823 .W485 2002
Takes a look at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how persuasion tactics are used in advertising.

New Suits: Profile of an ad campaign

HF5837 .N48 1997
Presents a close look at the development of advertising campaigns by focussing on Canada's Harry Rosen men's clothing stores.

Personal Finance

HG179 .P445 2002
Teaches seven steps to gaining control of your financial future: dreaming, setting goals, financial planning, budgeting, saving strategies, investing (including risk tolerance and investment allocation strategies) and portfolio/strategy review. Teaches how to prioritize financial goals and put your money to work for you. Includes "10 top personal finance tips from Robert Goodman, senior economic advisor for Putnam Investments."

U.S. Mints: Money machines

HG457 .U55 1999
"Ventures inside U.S. mints for a privileged glimpse of the work of making money. From engraving to circulation, watch as fortunes are created in instants, and see how new bills are put into circulation. Hear from Philip N. Diehl, Director of the United States Mint, and Robert Chandler, a historian for Wells Fargo, as they trace the fascinating history of the government's money business. And discover what the future may hold for American currency."

Electric Money: Bills to bytes

HG1710 .E42 2001
Explores how the digital revolution has transformed financial activities over the last fifty years. "Meet the radical visionaries, innovators and entrepreneurs who - often against great resistance - brought information technology to the world of finance, changing forever the way money moves"

The Stock Exchange

HG4572 .S76 1997
Details the history and technology of the New York Stock Exchange, from legendary figures such as J.P. Morgan and Jay Gould to the contemporary brokers of Wall Street's computerized global network. Also, presents a historical perspective on the stock market crash of 1929, and changes in the stock market brought about by electronic communications. Includes interviews with stock traders and financial experts, and incorporates rare footage and photos to present a behind-the-scenes look at the trading floors and back rooms where trillions of dollars change hands.

Media Interrupted: The media's influence on what we buy

P94.65.U6 M43223 2002
This program looks at the craft of advertising, explaining the difference between needs and wants, while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business.

Fooling with Nature

TD196.C45 F66 1998
How man-made contaminants may change the physical characteristics of creatures in the natural environment and pose a danger to human health and the environment. Looks at the endocrine-disruption hypothesis, a theory which posits that certain hormone-mimicking chemicals can disrupt a body's chemistry and lead to cancer, genital deformities, and lower IQ. Also explores contemporary wildlife studies that show damage to certain species' reproductive systems -- such as alligators in Florida's Lake Apopka -- and offers commentary from scientists, politicians, activists, and business representatives embroiled in the debate over the continued use of chemicals whatever their application.

The G.I. Bill: The law that changed America

UB356 .G54 1997
"Chronicles the history and impact of the famous bill that guaranteed education, housing and business loans to the 16 million Americans who served in World War II. Viewers hear stories from some of the GIs who were helped by the bill, including Harry Belafonte, Art Buchwald, Nobel Prize Laureate Martin Perl, NASA engineer Dan Herman, historian William Leuchtenburg, former Senator Bob Dole and economist Anrew Brimmer"