GOAL VII: Visibility
Publicize the Libraries activities and events and create programming to promote the Libraries and its resources.
VII.A. Objective: Market the Library.
| Strategy | Outcome | |
| VII.A-1. Create a PR and marketing plan for the Libraries and to coordinate with the communications and marketing division of the university. To raise university, national and public awareness of the libraries’ services, collections and community outreach efforts, and to elevate the Libraries’ profile for development purposes. To oversee the libraries’ publications while maintaining the standards and guidelines provided by the communications and marketing division of the university. | ||
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2004-2005: Created In-House PR and Marketing Department’ resulting in timely distribution of direct mail pieces and related press materials to local, national and electronic media as well as to our public audiences. Increased presence of Libraries’ programs and initiatives resulted in over 317 “hits” of media coverage in 2004-05. [2003-2004 Libraries coverage, approximately 10 hits]. Additional results were increased attendance and revenue for related programs and events including the following: “I. B. Singer exhibition” and programs attracted diverse audiences of over 1,500, Annual “Klezmer Company Benefit concerts” - over 3,200 patrons attended 2 sold-out performances. Created direct mail pieces and newspaper ads. “KULTUR: A Celebration of Yiddish” - over 1,000 people attended events in 2004-05. Wimbish Wing groundbreaking ceremony. Created new and consolidated department mailing lists as ongoing project. 2005-2006: Highlights include: newly designed and “branded” libraries’ promotional pieces for multiple departments: Resources & Services brochure, Instructional Services brochure, Digital Commons brochure, JSA brochure and insert, Special Collections- Music brochure, E-Z Proxy brochure, MacArthur campus Library 12 page Exhibitions brochure, General Library’s info and Circulation bookmarks. Additional student and faculty flyers with new Libraries “branded” look. FAU Libraries’ “Millionth Book” celebration/reception for A Field of Owls: The Burrowing Owl Observed, -- created illustrations for book and VIP invitation. “KULTUR: A Celebration of Yiddish” - over 1,000 people attended events in 2005-06. Annual “Klezmer Company Orchestra Benefit concerts” - over 3,200 patrons attended 2 sold-out performances. Created direct mail pieces and newspaper ads. Served on Universities Strategic Planning committee for Goal # 4 and Outreach sub-committee. Designed narrative form used university wide, for collection of outreach data and worked with appropriate Libraries’ departments to gather narrative material and data. Formatted and submitted 20-page report on Libraries outreach activities. Increased web presence, MY FAU, FAU Events calendar. Increased media coverage of Libraries’ on local and national level. |
| Strategy | Outcome | |
| VII.B-1. Form an Outreach Committee. | ||
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2003-2004:
Call for volunteers led to the creation of the first Outreach Committee, which handled the assigned actions
below and other issues. Completed 2005-2006: The Outreach Committee and the Exhibits Committee merged to form the Outreach and Exhibitions Committee. The new committee created a new mission statement and created a calendar of both events and exhibitions for the up-coming 2006-2007 fiscal year. | |
| VII.B-2. Develop a speaker series for faculty, as well as a students' symposium. | ||
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2003-2004: Two subcommittees were formed – one for the faculty speaker series and another for the students’ symposium. Both are currently responsible for stating specific goals and objectives, ideas, costs, timelines, etc. for student and faculty events at the library. Outreach Committee plans to host both events, or combine them into one event, during the 2004-2005 year. 2005-2006: Lecture by environmental educator Susan Hargreaves on Monday, March 28, 2005 http://www.library.fau.edu/news/030405.htm, and a lecture by Assistant Professor of Africana Studies (USF), Dr. Edward Kissi on Thursday, April 20, 2006 http://www.library.fau.edu/news/032406.htm. | |
| VII.B-3. Provide information kiosk detailing departmental functions and other library services. | ||
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2003-2004:
Information Kiosk subcommittee is currently researching the kiosk market, communicating with other libraries that have kiosks, and planning what
to include in the kiosk. Outreach Committee will continue to work on this into the 2004-2005 year.
2004-2005:
This idea has been found to not be feasible at this time. Completed | |
| VII.B-4. Establish and maintain relationships with student groups to develop events and exhibitions. | ||
Campus Boca Raton |
2005-2006: Lecture by Susan Hargreaves was held in collaboration with the FAU Chapter of the Women's International League for Peace & Freedom, as was a Poetry Jam held in 2005, and a film viewing of "A Quiet Revolution" in collaboration with both WILPF and the student chapter for Soka Garrai http://wise.fau.edu/president/communications/pressreleases/ October05/3.html | |
| VII.B-5. Establish and maintain relationships with the faculty to develop events and exhibitions. | ||
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2005-2006: Darfur event with Lecture by Dr. Kissi (4/20/06) was held in collaboration with Rosanna Gatens, of the FAU Education Department. Efforts had been made to collaborate in 2005 with Robin Fiore (Philosophy), and Jane Caputi (Women's Studies); those collaborations could not be pursued at that time, but may be reconsidered at a later date. | |
| VII.B-6. Create events and exhibitions that compliment other events at the Library. | ||
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| VII.B-7. Promote the Libraries' intrinsic value to attract state and private funding. | ||
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2003-2004: A half-time Community Affairs Coordinator will be hired during the 2004-2005 fiscal year. This person will help with these community-related goals. 2004-2005: A full time Director of Communications and Cultural affairs was hired to promote the Library to it's stakeholders, create visual materials for promotion, and to plan and implement events. This position developed from the half-time position. 2005-2006: To be added. | |
| VII.B-8. Develop a public venue for providing information about library resources and services. | ||
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2005-2006:
Created a "What's New" blog with RSS to communicate information about new resources and enhancements to
the Jupiter Campus library. Completed | |
| VII.B-9. Develop a program of cultural events and exhibits. | ||
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2005-2006: Form an exhibits committee. Reconfigure existing space to create a gallery. Purchase hanging system. Develop a schedule of art installations. Where possible, mesh exhibit themes with curriculum. | |
| VII.B-10. Plan and publicize events sponsored by the Libraries. | ||
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2005-2006: Participation in over 50 student and faculty orientations. Presentations to various faculty departmental meetings based at the Downtown Campus and to the Board of Directors of the Friends of the Ft. Lauderdale Library. "Welcome to the Library" socials have been held annually. |
The Vision, Mission, and Strategic Plan were made possible through the efforts of the librarians and staff of the FAU Libraries, as well as the valuable contributions of our stakeholders, including FAU students, faculty, administration, staff, our consortial partners, and donors.
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