Florida Atlantic University Libraries

BIBLIOGRAPHIES

REF Z 675 B8 B87 1996	Maier, Ernest L., et al. The business library and how to use it: a guide to sources and research strategies for information on business and management.
REF 1223 Z7 K49 1998	Staninger, Steven W., et al. Key business sources of the U.S. Government.Chicago, IL: American Library Association, 1998.
REF HF 54.5 P33 19988	Pagell, Ruth A. and Michael Halperin. International business information: how to find it, how to use it. 2^nd ed. Phoenix, AZ: Oryx Press, 1998.

BIOGRAPHICAL SOURCES

REF HC 102.5 A2 H36 1999	Hamilton, Neil A. American business leaders: from colonial times to the present. Santa Barbara, CA: ABC-CLIO, 1999.
REF HF 3023 A2 W5	Who’s who in finance and business. New Providence, NJ: Marquis Who’s Who, 2004/2005.

DEMOGRAPHIC AND STATISTICAL SOURCES

REF HA 214 A6 2001	The American marketplace: demographics and spending patterns. 5^th ed. Ithaca, NY: New Strategist Publications, 2001.
REF Z 1223 Z7 C55	American statistics index. Washington, DC: Congressional Information Service. 1973- . (Shelved in Government Documents Area; source documents available on microfiche)
REF HC 244 Z9 C615	Consumer Eastern Europe. London: Euromonitor, Plc., 1996/97.
REF HC 130 C6 C67	Consumer Latin America. London, Euromonito, Plc., 1997.
DOCS C 3.134/2: C83/2	County and city data book. Washington, DC: U.S. Department of Commerce, Bureau of the Census. (Latest edition shelved at Reference Desk)
REF HF 5415.3 D46	Demographics USA. New York, NY: Market Statistics. 1993- .
REF Z 7552 I53	Index to international statistics: IIS. Washington, DC: Congressional Information Service. 1984- . (Shelved in Government Documents Area; source documents available on microfiche)
REF HF 5415.33 U6 L54	Lifestyle market analyst. Wilmette, IL: Standard Rate & Data Service, 2002.
REF HF 5415.2	Market share reporter. Detroit, MI: Gale Research. 1991- .
REF Z 7554 U5 S854	Statistical reference index. Washington, DC: Congressional Information Service. 1980- . (Shelved in Government Documents Area; source documents available on microfiche)

DICTIONARIES AND ENCYCLOPEDIAS

REF HF 5415 C547353 1995	Baker, Michael J., ed. Companion encyclopedia of marketing. London: Routledge, 1995.
REF HF 5412 I32 1999	Baker, Michael J., ed. The IEBM encyclopedia of marketing. London: International Thomson Business Press, 1999.
REF HF 5415 D4874 1995	Bennett, Peter D., ed. Dictionary of marketing terms. 2^nd ed. Lincolnwood, IL: NTC Business Books, 1995.
REF HF 5415 N58513 1997	European Marketing Confederation. The international encyclopedia of marketing. Oxford: Butterworth-Heinemann, 1997.
REF HF 5412 G68 2003	Govoni, Norman A. Dictionary of marketing communications. Thousand Oaks, CA: Sage, 2003.
REF HF 5415.2 K627 1996	Koschnick, Wolfgang J. Dictionary of social and market research. Hampshire, England: Gower, 1996.
REF HF 5803 M36 2002	Manilova, S.G. and D.H. Konstantinova. Elsevier’s dictionary of advertising in English, German, French, and Russian. Amsterdam: Elsevier Science, 2002.
REF HF 5803 A38 2003	McDonough, John, ed. The Advertising age encyclopedia of advertising. New York: Fitzroy Dearborn, 2003.
REF HF 5412 M47 1999	Mercer, David. Marketing: the encyclopedic dictionary. Oxford, UK: Blackwell, 1999.
REF HF 5837 E53 1999	Riggs, Thomas, ed. Encyclopedia of major marketing campaigns. Detroit: Gale Group, 1999.
REF HF 5415 R577 1995	Rosenburg, Jerry M. Dictionary of marketing and advertising. New York: J. Wiley, 1995.
REF HF 5415 Y23 2002	Yadin, Daniel L. The international dictionary of marketing: over 2,000 professional terms & techniques. London: Kogan Page, 2002.

DIRECTORIES

REF HF 5805 S7	The advertising red books. New Providence, NJ: LexisNexis. (Shelved in Ready Reference Area) (Library retains latest year)
REF T 223 V4 A22	Brands and their companies. Detroit, MI: Gale Research.
REF HF 6146 R3 B7	Broadcasting & cable yearbook. New Providence, NJ: R.R. Bowker. (Shelved in Ready Reference Area)
REF T223 V4 A253	Companies and their brands. Detroit, MI: Gale Research.
REF Z 6951 A97	Gale directory of publications and broadcast media. Detroit, MI: Gale Research. (Shelved in Ready Reference Area)
REF HF 5415.126 D57 2003	Millar, Roderick, ed. Directory of international direct and e-marketing: a country-by-country sourcebook of providers, legislation and data. 7^th ed. London: Kogan Page, 2003.
REF HF 5905 S74	Radio advertising source. Des Plaines, IL: SRDS. (Library retains latest issue only)
REF HD 9992 U5 S667	Sports market place directory. Chandler, AZ: Franklin Covey, Sports Division, 2001.
REF HF 5905 S723	SRDS business publication advertising source. Des Plaines, IL: SRDS. (Library retains latest issue only)
REF HF 5905 S725	SRDS consumer magazine advertising source. Des Plaines, IL: SRDS. (Library retains latest issue only)
REF HF 5905 S72	SRDS newspaper advertising source. Des Plaines, IL: SRDS. (Library retains latest issue only)
REF HF 5905 S745	SRDS televison and cable source. Des Plaines, IL: SRDS. (Library retains latest latest issue only)
REF T233 V4 A27	The Trademark register. Washington, DC: The Trademark Register.

HANDBOOKS AND MANUALS

REF HF 1416 I63 1988	Bair, Frank E., ed. International marketing handbook: detailed marketing profiles for 141 nations, supplemented by customs information, international marketing advisories to assist in developing an export marketing program, and basic importation data. Detroit, MI: Gale Research Co., 1988.
REF HF 5905 E38	Editor & publisher market guide. New York: Editor & Publisher Company.
REF HF 5415 H5257 1994	Hindle, Tim. Field guide to marketing: a glossary of essential tools and concepts for today’s manager. Boston, MA: Harvard Business School Press, 1994.
REF HF 5415.13 D35 1994	Levy, Sidney J., George R. Frerichs, and Howard L. Gordon, eds. The Dartnell marketing manager’s handbook. 3^rd ed. Chicago: Dartnell Corp., 1994.
REF HC 110 C6 V347 1995	Valdes, M. Isabel and Marta H. Seoane. Hispanic market handbook: the definitive source for reaching this lucrative segment of American consumers. New York: Gale Research, 1995.

SELECTED ELECTRONIC JOURNALS

Off-campus users must log into EZ-Proxy prior to use

ELECTRONIC JOURNAL TITLE	VENDOR/PUBLISHER	DATES AVAILABLE
Advertising & Society Review	Project Muse	2000-present
Asia Pacific Journal of Marketing & Logistics	Emerald	1998-present
Direct Marketing Magazine	Direct Marketing	2003-present
Electronic Markets	MetaPress	1999-present
European Journal of Marketing	Emerald	1994-present
Industrial Marketing Management	Elsevier	1995-present
International Journal of Bank Marketing	Emerald	1989-present
International Journal of Research in Marketing	Elsevier	1995-present
International Marketing Review	Emerald	1994-present
Journal of Advertising	MetaPress	2003-present
Journal of Advertising Research	Cambridge	2000-present
Journal of Business and Industrial Marketing	Emerald	1989-present
Journal of Consumer Marketing	Emerald	1989-present
Journal of Consumer Research	JSTOR	1974-5 years ago
Journal of Consumer Research	University of Chicago	2000-present
Journal of Interactive Marketing	Wiley	1998-present
Journal of Macromarketing	SAGE Publications	1999-present
Journal of Market-Focused Management	Springer	1997-present
Journal of Marketing	Extenza	2000-present
Journal of Marketing	JSTOR	1936-5 years ago
Journal of Marketing Practice: Applied Marketing Science	Emerald	1995-1999
Journal of Marketing Research	Extenza	2000-present
Journal of Marketing Research	JSTOR	1965-5 years ago
Journal of Services Marketing	Emerald	1994-present
Marketing Intelligence & Planning	Emerald	1989-present
Marketing Letters	Springer	1997-present
Marketing Science	Extenza	2000-present
Marketing Science	JSTOR	1982-3 years ago
Psychology & Marketing	Wiley	1996-present
Qualitative Market Research: An International Journal	Emerald	1998-2001
Review of Marketing Science	Berkeley Electronic Press	2003-present

SELECTED WEB SITES

Ad*Access (Archive of historical advertisements) (http://scriptorium.lib.duke.edu/adaccess/)

Advertising World (http://advertising.utexas.edu/world/)

American Advertising Association (http://www.aaf.org/)

American Association of Advertising Agencies (http://www.aaaa.org/eweb/startpage.aspx)

American FactFinder (http://factfinder.census.gov/)

American Marketing Association (http://www.marketingpower.com/)

Cable & Telecommunications Association for Marketing (http://www.ctam.com/)

The Direct Marketing Association (http://www.the-dma.org/)

Emergence of Advertising in America : 1850-1920 (http://scriptorium.lib.duke.edu/eaa/)

International Advertising Association (http://www.iaaglobal.org/)

International Newspaper Marketing Association (http://www.inma.org/)

Know This: Marketing Virtual Library (http://www.knowthis.com/)

Marketing Research Association (http://www.mra-net.org/)

National Mail Order Association (http://www.nmoa.org/)

Statistical Abstract of the United States (http://www.census.gov/prod/www/statistical-abstract-us.html)

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	ABI/INFORM Archive Complete Provides digital images of every page from every issue of leading business journals. Some of the publications date back to the early decades of the 20th century.
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	Global Market Information Database Provides key business intelligence on countries, companies, markets and consumers. It is an integrated on-line information system covering over 350 markets and 207 countries.
	InfoTrac OneFile A one-stop source for news and periodical articles on a wide range of topics. Search results can be limited to refereed publications and/or articles with full-text availability.
	LexisNexis Academic Accesses over a billion full text news, magazine, legal, and business articles and reports, including newspapers, magazines and government documents, state and federal laws and regulations, case law, newsletters, company and industry information.
	LexisNexis Statistical Search summaries of U.S. government statistical publications, then link to the full-text of selected publications on LexisNexis Statistical and U.S. government web sites.
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	TableBase An international database that specializes exclusively in tabular data dealing with companies, industries, products and demographics. Tables cover market share, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity and more.
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