MARKETING STRATEGY (MAR 4803)
LIBRARY RESOURCE PAGE
LIBRARIAN: Dr. Darlene Ann Parrish

The selected sources listed below are useful for finding articles and information for developing a marketing plan and making strategic marketing decisions.

DATABASES

Electronic databases are available from the FAU Libraries home page at (http://www.fau.edu/library) by selecting “Research Resources” and then "Indexes/Databases." When accessing the databases remotely, select the link for the “EZproxy” server.

ABI/INFORM Dateline (ProQuest Direct)
Contains information on local and regional business news topics, public and privately held companies, and industries.

ABI/INFORM Global (ProQuest Direct)
Gives references to journal articles on marketing topics, companies and industries from more than 1,000 periodicals. It contains some full-text articles. Searches can be limited to “full text” articles and “scholarly journals.”

Business and Company Resource Center (Gale Group)
This is an excellent starting point for conducting a SWOT analysis of a company. This database includes detailed information about companies, such as the history and financial data and marketing information.

Business Dateline (First Search)
This resource is helpful for finding information on private companies that are difficult to find. When searching this database it is best to use a keyword search, which is a broader approach.

General Business File ASAP (Gale Group)
Gives references to articles on marketing topics and on companies and industries. It includes many full text articles, which can be limited to “refereed” or scholarly publications.

Global Market Information Database (GMID) (Euromonitor)
This database is very useful for providing statistical information on markets and consumers for more than 350 markets and 207 countries.

Lexis-Nexis Academic
Includes current articles from newspapers, magazines and journals in the “Business News” section of this database. The most effective way of searching for an article is by searching in the “headline” using keywords or company name.
Palm Beach Post 1989- (Newsbank)
This database contains full text articles from the newspaper that can be searched by keywords.

Palm Beach Post 1989- (Newsbank)
This database contains full text articles from the newspaper that can be searched by keywords.

Plunkett Research
The most useful feature of this database is the access to reports dealing with industry trends and marketing research. These reports include information on domestic and international markets for various industries. Another useful feature is the glossary of business terms.

Sun-Sentinel (Ft. Lauderdale) 1986- (Newsbank)
Contains full text articles from the newspaper featuring local and regional news items.

Wall Street Journal (ProQuest)
Provides full text access to articles, which can be searched by title, keywords or company name.

STATISTICS

The statistical sources are both in paper and on the WEB. Listed below are selected resources that provide demographic and economic data.

Florida Statistical Abstract (UF2:S8/YEAR)
This source is located in “Ready Reference” behind the Reference Desk, on the first floor of the East Wing of the Library. It is a compilation of various types of statistics arranged by county and city.

U.S. Census Bureau
The best way to search for demographic and economic information in this WEB site is to select “American FactFinder,” and then search by geographic location or keyword.

Statistical Abstract of the United States
This source is a compilation of statistics for various areas such as population, housing, economics, labor and education.

Office of Economic and Demographic Research
This WEB site is easy to search and has a lot of demographic and other statistical information about Florida and local areas.

EVALUATING INFORMATION

If you are not using one of the “Electronic Databases” listed above or other databases via the FAU Libraries Electronic Collection, you need to consider some of the following questions when evaluating information from the Internet:

1. How authoritative is the source of the information?
2. How accurate is the information?
3. How reliable is the information?
4. How current is the information?
5. How relevant is the information to my topic?

CITING REFERENCES

BF76.7.P83 2001 Publication Manual of the American Psychological Association.
5th ed. Washington D.C.: American Psychological Association, 2001.

APA Style Electronic Formats