Evaluating
Resources:
The
World Wide Web
can be useful for providing some types of information but
normally research using Databases
will provide better sources of information. Some sources in databases
include trade journals, industry newspapers, general business magazines,
Wall Street Journal, business newswires, and scholarly
journals.
These sources have different degrees of
reliability. Check to see if the information is
current and
from an authoritative
source. Also examine for
objectivity
and accuracy.
SELECTED DATABASES
You must use
EZ Proxy
to
access databases from off campus.
Ø
Business and Company Resource Center
is an excellent resource from which to start your research
and for doing a SWOT analysis. Use the upper tabs to navigate and find
Company Profiles, financial data, histories,
Investment Reports, and news
articles.
Ø
Mergent
provides
past
and present financial information in a convenient and flexible format
which allows downloading to
Excel. Use
Edgar to locate 10-K and
other reports.
Ø S&P
Net Advantage
is an invaluable source for finding an
Industry Survey and learning how to analyze a
company in a particular industry. Find comparisons of major companies in
an industry using key financial data.
Ø
Marketline
can be used to locate industry profiles and is especially
good for researching conditions in foreign markets. Detailed reports
give market value, competitive landscape, leading companies, and market
forecasts.
Ø
Global Market Information Database (GMID)
provides key
business intelligence on countries, companies, markets and consumers. It
is an integrated on-line information system covering over 350 markets
and 207 countries.
Ø
ABI/INFORM Complete
supplies journal and newspaper articles from a vast array of
publishers and trade organizations. Using
Advanced Search you may choose to search by
company name or find articles about industries by using NAICS codes. You
may also want to refine your search by limiting it to
