FAU Libraries Media Center - Videographies, Marketing

VH 5630 Adding Value
Summary: Programs explore various aspects of brand name marketing. Presents case studies. 016 Min. VIDEO 1997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 4348 Advertising and the End of the World
Summary: Presents a compelling and accessible argument about consumerism and its impact on the earth's future. Challenges students to re-evaluate their own everyday practices and invites us all to re-examine our commitment to future generations. 047 Min. VIDEO 1998 Subject: COMMUNICATION , MARKETING

VH 1536 Apple Computers' (Chap.4)/Kawasaki' (Chap.5)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 058 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 1539 Assael Textbook, The ' (Chap.10)/Carushka Inc.' ( Chap.11)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 045 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 5133 Barbie Nation: An Unauthorized Tour
Summary: The Barbie doll is not just the world's most popular toy, she's a Rorschach test, revealing attitudes about sexuality, body image, gender roles and creativity in an increasingly mass produced world. Journeying from Barbie convention to anti-Barbie demonstrations, from girls' play dates to Barbie web pages, this program tells the stories of diverse men, women and children. 054 Min. VIDEO 1998 Subject: ANTHROPOLOGY , MARKETING

VH 4295 Broadcast Media
Summary: Discusses the reasons and uses for broadcast advertising methods in marketing strategies. Includes information on radio, television and other broadcast outlets. 015 Min. VIDEO 1991 Subject: MARKETING Series: ADVERTISING MEDIA

VH 4317 Celebrating and Sharing Rewards
Summary: Teams that work well together know how to enjoy their victories. This concluding volume highlights the importance of celebrating together, ways to reward group accomplishments, and how recognition and appreciation encourage team performance. 042 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 1543 Chiat Day (Chap. 17)/ Lawry/Lipton Foods (Chap. 18)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 059 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 4312 Conducting Productive Meetings
Summary: Do you keep minutes - but loose hours - at your team meetings? You'll find out how to make every minute of every meeting count. You'll learn ways to keep your team members, group goals and meeting agendas on track and moving forward. 031 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 4315 Conducting Self-Assessments and Correcting Problems
Summary: If you sized up your teams effectiveness, how would you rate it? You'll discover the best ways to monitor your team, how to develop new skills to promote your group's success, and practical tips to help improve each member's contribution and correct performance problems. 031 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 4314 Confronting and Resolving Conflict
Summary: Do you and your teammates deliberately avoid disagreements? Does confrontation often stifle your team's productivity and short circuit its momentum? You will find out what causes conflict, learn why it's actually healthy, and discover new ways to keep festering problems from undermining your team. 031 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 4297 Creativity and Innovation: Four Steps to Breakthrough.., V.1
Summary: Complete title "Creativity and Innovation: Four Steps to Breakthrough Thinking." Part 1 of 2. A business training program to teach creativity and innovation skills. Explains the importance of generating new ideas in today's work environment. 044 Min. VIDEO 1995 Subject: MARKETING

VH 4298 Creativity and Innovation: Four Steps to Breakthrough.., V.2
Summary: Complete title "Creativity and Innovation: Four Steps to Breakthrough Thinking." Part 2 of 2. A business training program to teach creativity and innovation skills. Explains the importance of generating new ideas in today's work environment. 053 Min. VIDEO 1995 Subject: MARKETING

VH 4293 Direct Response: Out-Of-Home Media
Summary: Discusses advertising that brings communicator and audience together and the importance of proper media selection. 018 Min. VIDEO 1991 Subject: MARKETING Series: ADVERTISING MEDIA

VH 4310 Finding a Common Purpose
Summary: High output teams have a vision, a direction and most important, a sense of shared purpose. You'll learn what special qualities it takes to make a team work, the best ways to set and reach meaningful goals and how to profit from real world team success stories. 041 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 1545 Fluor Corp. (Chap. 21)/Parker (Chap. 22)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 060 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 1546 Food Lion (Chapter 23)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 045 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 4311 Forging Shared Operational Values/Clarifying Team Roles &...
Summary: Complete title "Forging Shared Operational Values" and " Clarifying Team Roles and Procedures." Too many of today's work groups are teams in name only. This volume will show you how to recognize the character traits that can help or hinder teamwork, offer ways to resolve conflicting team roles and values and demonstrate techniques for improving intro-team communication. 031 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 4154 From Scooters to Fryers
Summary: Award winning ads for Peugeot scooters, Mazda batteries, cheese, chocolate drink, face cream, chickens, overs, cameras, copiers, loans, and the Yellow Pages. Also included: interviews with copywriter Tim Delaney, agency directors Nick Lewin, Neil French, Kevin Molony, Sebastien Chantrel, CD Joakim Jonasson, and producer Helen Langridge. 062 Min. VIDEO 1994 Subject: MARKETING , COMMUNICATION Series: BEST OF BROADCAST COMMERCIALS, THE

VH 5634 Future for Marketing, The
Summary: Programs explore various aspects of brand name marketing. Presents case studies. 015 Min. VIDEO 2997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 5632 Globalization
Summary: Program explores various aspects of brand name marketing. Presents case studies. 020 Min. VIDEO 1997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 1775 Losing the War With Japan
Summary: Examines the successful strategies Japan is using to win American markets and the reasons U.S. companies seem unable to compete. Looks at the basic differences between Japanese and U.S. market capitalism and how the U.S. responds to these differences. 088 Min. VIDEO 1991 Subject: INTERNATIONAL BUSINESS , ECONOMICS , MANAGEMENT , MARKETING

VH 4313 Making Effective Decisions
Summary: You and your teammates will learn practical ways to avoid the potential gridlock of group decisions, see how to master the art of compromise and agreement, and gain proven techniques to help your team reach consensus. 041 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 4274 Making Global Deals
Summary: Seven barriers to making global deals. The opportunities of global deal making. 089 Min. VIDEO Subject: MARKETING Series: NEGOTIATING IN TODAY'S WORLD

VH 5629 Managing Brand Equity
Summary: Programs explore various aspects of brand name marketing. Presents case studies. 019 Min. VIDEO 1997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 0459 Marketing
Summary: Led by nationally-known people in their fields, these seminars, intended for business owners, deal with management and planning techniques and strategies that are critical to the survival and success of any business. 028 Min. VIDEO 1989 Subject: MARKETING , FINANCE , MANAGEMENT Series: HOW TO BE MORE SUCCESSFUL IN YOUR OWN BUSINESS

VH 6806 Merchants of Cool, The
Summary: Examines the tactics, techniques, and cultural ramifications of marketing moguls seeking the teen market. Explores the culture in which today's American teenager is growing up and how they've come to view themselves and their parents. 056 Min. VIDEO 2001 Subject: MARKETING

VH 4299 Negotiate Like the Pros, Volume 1
Summary: Examines the basics of effective negotiation and presents five guidelines for preparing an opening proposal. 060 Min. VIDEO 1994 Subject: MARKETING

VH 4300 Negotiate Like the Pros, Volume 2
Summary: Discusses tactics of negotiating, teaching how to use silence and how to defuse outbursts. 068 Min. VIDEO 1994 Subject: MARKETING

VH 4301 Negotiate Like the Pros, Volume 3
Summary: Explains how to negotiate a strong deal form a weak position, how to negotiate for mutual benefit, and when to use arbitration. 053 Min. VIDEO 1994 Subject: MARKETING

VH 4302 Negotiate Like the Pros, Volume 4
Summary: Considers ways to overcome an impasse, and describes mistakes amateurs often make. 063 Min. VIDEO 1994 Subject: MARKETING

VH 8082 No Logo: Brands, Globalization, Resistance
Summary: Using hundreds of media examples, No Logo shows how the commercial take over of public space, destruction of consumer choice, and the replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands. 042 Min. DVD 2003 Subject: MARKETING

VH 8037 On Location! Custom Video Cases, Tape 1 of 2
Summary: Discusses the marketing strategies used by different corporations in a n effort to attract and educate customers. 089 Min. VIDEO 1999 Subject: MARKETING

VH 8039 On Location! Custom Video Cases, Tape 1 of 4
Summary: Case studies on the marketing techniques of various companies. 093 Min. VIDEO 2000 Subject: MARKETING

VH 8038 On Location! Custom Video Cases, Tape 2 of 2
Summary: Discusses the marketing strategies used by different corporations in an effort to attract and educate customers. 089 Min. VIDEO 1999 Subject: MARKETING

VH 8040 On Location! Custom Video Cases, Tape 2 of 4
Summary: Case studies on the marketing techniques of various companies. VIDEO 2000 Subject: MARKETING

VH 8041 On Location! Custom Video Cases, Tape 3 of 4
Summary: Case studies on the marketing techniques of various companies. 093 Min. VIDEO 2000 Subject: MARKETING

VH 8042 On Location! Custom Video Cases, Tape 4 of 4
Summary: Case studies on the marketing techniques of various companies. 093 Min. VIDEO 2000 Subject: MARKETING

VH 8032 On Location! Tape 1 of 5
Summary: Discusses the marketing strategies used by different corporations in an effort to attract and educate customers. 090 Min. VIDEO 1999 Subject: MARKETING

VH 8033 On Location!, Tape 2 of 5
Summary: Discusses the marketing strategies used by different corporations in an effort to attract and educate customers. 090 Min. VIDEO 1999 Subject: MARKETING

VH 8034 On Location!, Tape 3 of 5
Summary: Discusses the marketing strategies used by different corporation in an effort to attract and educate customers. 090 Min. VIDEO 1999 Subject: MARKETING

VH 8035 On Location!, Tape 4 of 5
Summary: Discusses the marketing strategies used by different corporations in an effort to attract and educate customers. 090 Min. VIDEO 1999 Subject: MARKETING

VH 8036 On Location!, Tape 5 of 5
Summary: Discusses the marketing strategies used by different corporations in an effort to attract and educate customers. 090 Min. VIDEO 1999 Subject: MARKETING

VH 1580 Principles of Marketing (Chapters 1-3)
Summary: A twenty-three part video series that demonstrates the "Principles of Marketing"- 5th ed. /Philip Kotler; Gary Armstrong. A originally presented segments from Nightline, Business World, 20/20, World News Tonight. VH 1580-1585. 103 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1728 Principles of Marketing (Chapters 1-3)
Summary: A twenty-three part video series which demonstrates the principles of marketing. VH 1728-1733. 028 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1582 Principles of Marketing (Chapters 11-13)
Summary: See VH 1580 "Principles of Marketing (Chapters 1-3)". 039 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1730 Principles of Marketing (Chapters 11-13)
Summary: See VH 1728. 040 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1583 Principles of Marketing (Chapters 14-16)
Summary: See VH 1580 "Principles of Marketing (Chapters 1-3)". 086 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1731 Principles of Marketing (Chapters 14-16)
Summary: See VH 1728. 051 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1584 Principles of Marketing (Chapters 17-20)
Summary: See VH 1580 "Principles of Marketing (Chapters 1-3)". 084 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1732 Principles of Marketing (Chapters 17-20)
Summary: See VH 1728. 085 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1585 Principles of Marketing (Chapters 21-23)
Summary: See VH 1580 "Principles of Marketing (Chapters 1-3)". 046 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1733 Principles of Marketing (Chapters 21-23)
Summary: See VH 1728. 048 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1581 Principles of Marketing (Chapters 4-10)
Summary: See VH 1580 "Principles of Marketing (Chapter 1-3)". 047 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 1729 Principles of Marketing (Chapters 4-10)
Summary: See VH 1728. 093 Min. VIDEO 1991 Subject: MARKETING Series: PRINCIPLES OF MARKETING 5TH EDITION

VH 4294 Print Media
Summary: Describes the reasons and uses for advertising in marketing strategies. 020 Min. VIDEO 1991 Subject: MARKETING Series: ADVERTISING MEDIA

VH 6008 Public Relations
Summary: Public Relations is the use of information to influence public opinion. Event promotion, image building, and image protections are called crisis management. 023 Min. VIDEO Subject: MARKETING

VH 5633 Relationship Marketing
Summary: Program explore various aspects of brand name marketing. Presents case studies. 014 Min. VIDEO 1997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 5631 Retailer Power
Summary: Program explores various aspects of brand name marketing. Presents case studies. 011 Min. VIDEO 1997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 1538 Robert Mondavi Wineries' (Chap.8)/The Irvine Co.' (Chap.9)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 055 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 4316 Seeking Organizational Integration
Summary: Despite their success, many teams often feel cut off from other departments, and even from the rest of the organization. This program shows you how to stay in the loop by keeping your team goals, group progress and bottom line performance always within easy view of peers and top management. 031 Min. VIDEO 1995 Subject: MARKETING , MANAGEMENT Series: 9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS

VH 0147 Service Excellence (Part 1)
Summary: Based on the best selling book, "Service America." Deals with the dramatic shift from a product economy to a service economy. Shows key factors that lead to high quality service and customer satisfaction and help managers apply them to improving service in their own companies. Two videocassettes, VH 147 & 148, 90 min. 041 Min. VIDEO 1986 Subject: MANAGEMENT , MARKETING

VH 0148 Service Excellence (Part 2)
Summary: Based on the best selling book, "Service America." Discusses America's shift from a product economy to a service economy. Shows key factors that lead to high quality a service and customer satisfaction, and management applications for improving service. 049 Min. VIDEO 1986 Subject: MANAGEMENT , MARKETING

VH 4275 Seven Principles of Negotiating
Summary: Seven rules for deal making. Three phases of dealing making. Three types of negotiation. 035 Min. VIDEO Subject: MARKETING Series: NEGOTIATING IN TODAY'S WORLD

VH 1537 Skyfox: (Chap.6)/The Disney Channel (Chap.7)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 045 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 4153 Sneakers, Laptops, and the Homeless
Summary: Nike and Apple, Pepsi, McDonald's, fast cars, fast food, dog food, and some public service award winners for the Red Cross, anti-drinking/driving, and the Coalition for the Homeless. Seventy-five ads and interviews with Joe Pytka, CD Jeff Goodby, DCs Adrian Hayward (Australia) and Fujio Iwasaki (Japan) and London director Tarsem. 076 Min. VIDEO 1994 Subject: MARKETING , COMMUNICATION Series: BEST OF BROADCAST COMMERCIALS, THE

VH 5628 Threats to the Brand
Summary: Threats to major brands are examined in this program. A case study of the 3M company shows how new technology can help competitors and make once-profitable product lines obsolete. 110 Min. VIDEO 1997 Subject: MARKETING Series: BRANDING: THE MARKETING ADVANTAGE

VH 1540 U.S. Army: Marketing a Nonprofit Service (Chap. 12)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 035 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 4151 Virtual Reality
Summary: From flight simulation to the expressions of the wildest fantasies-some benign and others that require new terminologies for evil-via practical applications in architecture, planning, and design; entertainment for a generation unsatisfied with violent reality; salesmanship that conjures up the virtual reality of the customer's dream; surgical reconstructions that lack only the money to execute them; new definitions of art and the very meaning of reality. With as much head-spinning verve as the product itself, this program provides a virtually multi-dimensional look at the world of computer simulation. 026 Min. VIDEO 1997 Subject: MARKETING

VH 1542 West Ridge Mountaineering (Ch.15)/ Race Track (Ch.16)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 051 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 1535 Western Cruise Lines (Chap.1)/Mitsubishi Motors (Chap.3)
Summary: Twelve videocassettes, VH 1535-1546. Discusses and gives examples of different approaches to marketing. 031 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 1541 What Makes Amos Famous (Chap.13)/Arrowhead Water (Chap.14)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 059 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY

VH 1544 Yamaha Motorcycles (Chap.19) /Pricing Methods (Chap.20)
Summary: See VH 1535, series title "MARKETING PRINCIPLES & STRATEGY". 060 Min. VIDEO 1990 Subject: MARKETING Series: MARKETING PRINCIPLES AND STRATEGY